Infiniti Essence Concept

It’s Infiniti’s most daring design model to date – with a look that will identify itself more as a stand alone brand, sneaking away from similar appearances of parent company Nissan. Essence’s dash is as futuristic as the bridge of the Starship Enterprise. Check out more features in the press release below.

INFINITI ESSENCE: THE MAGNIFICATION OF “INSPIRED PERFORMANCE”

ROLLE, Switzerland (March 3, 2009) – The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world’s most demanding car enthusiasts … this is the Infiniti Essence.

Infiniti Essence Concept

Presented as a concept at the 79th International Motor Show of Geneva, Essence is a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it is an inspiring exploration into the brand’s future.

The dramatic design, technology and performance statement is a 600PS, petrol/electric hybrid coupe with rear-wheel drive. What Essence is not is merely an indulgent birthday present from Infiniti to itself.

This concept embodies Infiniti’s core values as an inspiration for the future as much a celebration of the past. Essence showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. And by steering Infiniti’s guiding principle of “Inspired Performance” into the super-performance, super-luxury coupe market for the first time, it reaffirms Infiniti’s place among the world’s most exclusive and vibrant car brands.

ESSENCE: AN OVERVIEW
• A front-engined, two-seat, 600PS luxury coupe concept, 4.7m long
• First motor show preview of Infiniti’s petrol/electric hybrid drivetrain
• Capable of vast speeds where conditions allow, zero emissions where they don’t
• Rear-wheel drive for maximum driver involvement
• Fresh design language to influence future production models
• Previews new safety technology including Back-up Collision Prevention
• Minimalist and intensely driver-focused interior
• “New luxury” meets traditional Japanese craftsmanship
• Bespoke Louis Vuitton fitted luggage to maximise trans-continental capability

Infiniti Essence Concept

ESSENCE: THE CONCEPT
“An Essence owner is characterized by his or her fearless self confidence; he or she is an intellectual hero rather than just a successful money maker.”
Francois Bancon, General Manager Advanced Product Planning

Essence began life not in the design studio but in Infiniti’s product planning department. Francois Bancon, General Manager Advanced Product Planning, and his team might not, at the start of the project, have known how Essence would look, but they did know what it had to be, why it had to exist – and who it would appeal to.

“Essence is a brand icon,” Francois Bancon said. “It is driven more by a conceptual approach than by any design execution. It is not just an object. It isn’t a teaser for a new model. It is solely dedicated to Infiniti brand promotion, to demonstrate and advocate the Infiniti unique values.”

The concept called for a very clear understanding of who the super-luxury coupe’s potential customers would be. Painstakingly, Bancon and his team of advanced product planners built up a picture of a typical Essence owner. It was a profile that showed an uncompromising, risk-taking 42-year-old passionate about the best things in life, but equally passionate about not flaunting them. “These consumers don’t need to demonstrate to others,” said Bancon. “They are already at the next step of achievement that leads to rewarding themselves first.”

Francois Bancon went on: “We wanted a new way of mixing various ingredients to get a car that was reserved but with a big presence, something trendy but also indicating the next trend. We wanted a car that aspired to become a cult. It had to be exclusive, smart and mysterious. For the driver, it had to sum up the six-word essence of Essence:

Everything I want, nothing I don’t.

Infiniti Essence Concept

ESSENCE IN DETAIL

1. DESIGN: DYNAMIC ADEYAKA

“The design embeds a sense of mystery, a sense of being in the know. Essence is not about showing signs of wealth and success.”

Shiro Nakamura, Senior Vice President of Design

With breathtaking good looks and perfect proportions, Essence exerts a powerful pull on all those who love cars. It looks like a driver’s car, one that would be right at home spearing down the world’s grandest motoring routes.

But Essence is no aggressive sports car. Infiniti’s “Dynamic Adeyaka” attitude ensures Essence is single-minded, but also inviting, sophisticated and born of inspiration from both the human and natural worlds. To further boost its emotional appeal, it features details that bring a very modern take to some very old Japanese traditions.

The designers’ aim was to merge all existing Infiniti design cues with fresh design language in a shape that the 20-year-old marque has never before attempted. The result is highly sculptural yet also very delicate. Essence speaks of power but not intimidation.

The bonnet is, as you would expect of an Infiniti, long, and the rear deck short. Together with a flowing “wave” profile between muscular front and rear wheelarches, Essence at first appears to be in the classic sports car mould. But there is nothing retro about Essence.

The side window graphics bring a particularly innovative and distinctive edge to the styling. The window appears to be resting on a ledge, its razor sharp line in contrast to the concave sweep of the upper body just below it. Imagine juxtaposing flowing water with the stark outline of a canyon landscape.

The rear section also features complex surfacing with concave “scoops” that flow down the rear pillars from one of Essence’s most distinctive design cues: a C-shaped kink to the side windows’ trailing edge. Outlined by a wide flourish of stainless steel, it adds instant movement to the car even when it is standing still.

One of the most distinctive details is the trim around the side air vents. The simple yet delicate shape, finely finished in aluminium, is based on the “kanzashi”, a hairpin used by women when wearing the kimono. Other lines and details are inspired by the wide brush strokes of Japanese calligraphy. Essence represents a successful merging of iconic cultural cues with automotive aesthetics.

Essence’s front is characterised by Infiniti’s signature double-arch grille, set at an angle that suggests the car is about to leap forward. There is an illuminated Infiniti badge at its heart. Rounded corners effectively hide the front overhang and make this 4.7m-long car appear anything but big in the flesh.

The grille is framed by subtle strips of stainless steel but there’s little other trim and no other grilles or intakes, not even foglights. At the front as over the rest of the car, Essence eschews superfluous body embellishments that could interrupt the graceful strength of the whole. The door handles are slithers of push buttons flush with the body while even rear-view mirrors must make way for minuscule cameras teased out of the A-pillars.

More familiar Infiniti cues include the lights. At the front the signature L-shaped modules taper back on to the bulging guards, picked out at their top edge by a row of LEDs. Slender fillets of red light curve around the car at the back, overlapping with the boot opening and framing the vestigial spoiler. Edged by more stainless steel, the spoiler appears to have been pushed out from within the car.

The windscreen flows back into a full glass roof that then tapers down towards the boot opening – making just one more memorable view of a car that doesn’t have a wrong angle to it.

On design, Essence is simple and amazingly complex, classical and totally dynamic all at the same time. Most of all as the epitome of “dynamic adeyaka” it boasts massive presence. Once seen, never forgotten.

Infiniti Essence Concept Interior

2. INTERIOR: DRIVER-FOCUSED
“Detailed artistic expression and the rich warmth of the human hand go far beyond mechanical precision.”
Shiro Nakamura, Senior Vice President of Design

For a driver’s car, the perfect driver’s cabin. Essence’s interior is minimalist, ergonomic and totally focused on the job in hand: to give the person behind the wheel a feeling of absolute control. And yet all this driver focus goes hand in hand with a passenger area dominated by comfort, calm and elegance to offer the kind of hospitality that is so important to the Japanese people, and also to Essence.

The asymmetrical cabin is divided into two areas separated by a large curving console between the seats that sweeps around to merge with the centre of the dashboard. The result is two very distinct cocoons. The driver’s side is themed black, the passenger’s “cocoon” an earthy red.

A flat-bottomed steering wheel and chronometer-style dials announce to the driver this is a serious performance machine. There are no gimmicks or sci-fi solutions here, just single-minded dedication to driving. Witness the technical nature of the displays, the short, alloy-topped gear selector and, just in front of it another finger-flick away, the bright red engine start button.

The car wraps itself around the driver who can quickly relax with the Infiniti trademarks of supportive seat and perfect driving position. There are more Infiniti cues such as the big gearchange paddle shifters behind the wheel and the analogue clock in the centre of the dash.

Infiniti designers believe the best functionality works behind the scenes, appearing only when needed. They call this “hidden tech”, and it’s the key to the functional minimalism that dominates the control layout. By not baffling drivers with buttons or overburdening them with information, Essence offers a sense of well-being to everyone, allowing them to focus entirely on enjoying the energizing driving experience.

With the materials used – leather, Alcantara, hand-painted wood inspired by traditional Japanese lacquerware – the cabin exudes a rich and inviting warmth. Attention to detail is such that even the leather seams on the seat backs differ from left side to right side. Why? So they can accurately reflect the way Japanese men and women tie their kimonos.

Essence’s interior promotes a sense of well-being which is key to the Infiniti driving experience.

3. DRIVETRAIN: POWER WITH RESPONSIBILITY
“Infiniti’s performance feel has been captured as natural dynamism, like energy rising from within.”
Francois Bancon, General Manager Advanced Product Planning

Essence’s drivetrain is designed to meet the highest expectations of owners by delivering the one thing everyone expects of an Infiniti – sheer driving pleasure. In Essence that pleasure is taken to new heights, at the same time as previewing an innovative green hybrid engine.

Essence is unusual even in the rarefied atmosphere of the world’s fastest road cars by being able to call on a mighty 600PS (592bhp). The power guarantees high performance responses on any road, in any situation. Essence is not, however, an intimidating sports racer. Like the design, the performance is designed to be sophisticated and unobtrusive – performance with a human touch.

The hybrid system is a logical extension of Infiniti parent group’s groundbreaking green commitments. It offers power with efficiency, and high performance with zero-emissions running, by combining a petrol engine with an electric motor. These can work independently or together as a “parallel” hybrid system.

In congested urban areas, the electric motor alone is all that is needed for Essence to glide silently between stoplights, with no tailpipe emissions.

When the traffic clears, Essence responds with a highway performance that few cars could match. In “power assist” mode the full 600PS is unleashed with both petrol and electric power working together.

A key difference over some other hybrid systems is that both the V6 and the electric motor feed their power only to the rear wheels. Performance is more linear, response is crisper – and driving pleasure further enhanced – as a result.

Infiniti’s familiar 3.7-litre V6 gasoline engine is fitted with twin turbochargers, boosting power to 440PS (434bhp). A new direct-injection fuel system ensures the engine works more efficiently than ever in Essence.

Essence previews a new type of electric motor, called 3D Motor, that was designed to meet tough requirements on size and power output. The result is a particularly slim, disk-shaped motor that has twice the torque of a conventional unit. Its design was achieved by 3D magnetic field analysis to optimize the layout of the electromagnetic coils and permanent magnets.

In Essence, the motor is positioned between the engine and transmission and provides 160PS (158bhp), drawing power from a compact lithium-ion battery pack in the boot area. Because the 3D Motor operates in both propulsion and power regeneration modes, the battery pack is kept charged up.

Optimized energy useage across the widest possible range of driving conditions is guaranteed by two separate clutches which “switch in” the motors as required. It is a system that needs no torque converter, further enhancing responsiveness and driving pleasure.

4. SAFETY: A COLLISION-FREE FUTURE
On a global level, Infiniti is committed to building safer vehicles equipped with advanced safety technologies.

Essence previews some of the next-generation safety features that will ensure Infiniti cars remain among the safest on the road. Chief among them is a “Safety Shield” that goes a long way towards the Infiniti engineers’ dream of a collision-free car.

The Safety Shield adds two new technologies to the Distance Control Assist (DCA) and Lane Departure Prevention (LDP) systems that are available in today’s production Infinitis. Side Collision Prevention (SCP) and Back-up Collision Prevention (BCP) extend the anti-collision shield all the way around the car.

With SCP, when the driver decides to change lanes, side-mounted sensors activate a warning if an approaching vehicle is detected in the driver’s intended lane. A yaw mechanism is then activated through brake control of individual wheels to help prevent a potential collision. Back-up Collision Prevention works in a similar way, sensing a vehicle behind, giving the driver a warning but then, if the warning is not heeded, activating the brakes automatically.

The warning system and pre-emptive safety features are designed to help support the driver in an intuitive manner with minimal intervention.

5. PRACTICALITY: A VERY BESPOKE SOLUTION
The team behind Essence harked back to an early motoring era to find the right solution for carrying luggage. The result is as classy as luggage ever gets, surprisingly practical and dreamily romantic. It also re-establishes the historic ties between a carmaker and one of the best-known names in luxury goods – Louis Vuitton.

Vuitton first worked with a coachbuilder – the famous Kellner company – in 1908, equipping one of their early luxury limousines with a set of bespoke luggage. Other coachbuilders quickly beat a path to Vuitton’s door in Paris. Made-to-measure Vuitton trunks were an integral feature of some of the greatest cars of the first part of the 20th century.

The collaboration between Infiniti and Vuitton revives the idea of a set of the highest quality luggage made to fit exactly a car’s boot area. In Essence there are three rigid pieces: a matched pair of slender briefcases atop a large trunk. All are made in the new Damier Graphite canvas and feature sleekly integrated handles and an overall design in harmony with the car itself.

There is hi-tech, too. A button on the key fob electrically opens the boot lid, allowing the boot floor to slide silently rearwards. This is one boot an owner will never have to struggle to access.

In a nod at tradition, the cases even bear the initials of their owner – SN, standing for Shiro Nakamura, Senior Vice President of Design.

6. INFINITI: 20 YEARS OF PERFORMANCE CARS

The Essence has been 20 years in the making. For that is how long the essence of the marque – its very being, a distillation of everything that Infiniti stands for – has taken to reach its current state of perfection.

The idea behind Infiniti was first discussed in 1985 but it wasn’t until November 1989 that the first Infiniti model was sold in North America. Today it is the fastest growing luxury brand in the US.

But it is also far more than just a US brand. Today Infiniti has more than 230 dealers in 15 countries with worldwide sales of 150,000 annually.

Infiniti’s success is down to many things, not least the “Dynamic Adeyaka” attitude behind every Infiniti model. When Adeyaka meets The Total Ownership Experience the result is the three pillars of Infiniti: driving pleasure, hospitality and peace of mind.

All these values are perfectly summed up by Essence which is revealed at the Geneva Motor Show of 2009 not only to coincide with the marque’s 20th anniversary, but also in the midst of the brand’s current challenge: to take on the European market.

And who says bigger isn’t better these days? Infiniti’s new EX35 crossover vehicle is going to convince fans of the make to fall in love all over again. With enough room for five and cargo in the trunk, the sporty sedan/suv combo starts at $32,000 for rear wheel drive and AWD for about $35,000. Don’t let the sport fool you -  EX35′s 4000 pounds will weigh the driver down a bit – but it won’t stop the 3.5-liter V-6 with 297 horse power from getting you up to speed. And how much can you expect when it comes to fuel economy? Infiniti’s rear wheel drive will range around 17 city/24 highway, with all-wheel giving it’s driver 16/23.

Inside, you’ll fine leather – lots and lots of leather. But the seasoned Infiniti buyer will be more than use to sitting in plush luxury. On the down side – white leather doesn’t answer well to coffee stains, so make sure you Scotch Guard.

“Bigger is better.” Bigger certainly is what’s in store for the 2008 Infiniti QX56. Holding a colossal grille and chrome 20-inch wheels are just a glimpse of the improved model. Bringing it more in line with other top, large luxury SUVs, the QX56 gains a notable interior redesign and additional standard and optional features.

The 17-foot-long Infiniti Q56 has xenon high-intensity-discharge headlights, a power liftgate and front and rear parking sensors. Available in rear- or four-wheel drive, standard equipment also includes a power-folding third-row seat, leather upholstery, keyless start, navigation system, and Bluetooth connectivity for the 12-speaker Bose audio system with a 9.3-gigabyte hard drive.

The five-speed automatic transmission is powered with a 5.6-liter V-8 engine that produces 320 horsepower; up to 393 pounds-feet of torque. Maximum towing capacity, if properly equipped, is up to 9,000 pounds. Taking into account how large this SUV is, the QX56 is able to hit 60 miles per hour in 7.3 seconds. The extended power presents poor gas mileage of 12 miles per gallon in the city, 17/19 on the highway.

The improved real wood trim and soft leather trim lavishes the interior. With much less cargo space than its near competitors, the 2008 Infiniti QX56 is quite roomy for large families. An optional feature is an 8-inch DVD entertainment system.

Complimentary safety precautions are antilock brakes, front-seat side airbags, stability control and a reverse parking sensors and a rearview monitor.

Powered by 3.5-liter V6 and 4.5-liter V-8 engines, the 2008 Infiniti M35 and M45 have an extensive list of both exterior and interior styling changes. An optional Lane Departure system is a new feature for the M35 and M45. This is an on/off warning system that alerts the driver when s/he wanders out of the lane. The camera sees the lane marking and takes into consideration the vehicle’s speed and distance from the lane. This is a good option for late-night cruising.

Considerable styling changes for both models include the grille, taillights, rear fenders, headlights, front and rear bumpers and chrome accents. Along with 19-inch rims, the Sport Package has a more extensive list of features.

Comfortably seating five for the revised wood or aluminum trim, heated front and rear seats come standard. Push-button start, Bluetooth wireless connectivity, voice recognition, a 10-way power driver’s seat and a Vehicle Information System with a 7-inch LCD screen are also incorporated.

Like most safety procedures integrated in vehicles, all-disk antilock brakes, an electronic stability system and side curtain airbags are included.

Providing more than enough power, the Infiniti M-series responds quickly and is not time-consuming when coming to a quick stop.

BMW’s 3 Series meets its match with the comparable 2008 Infiniti G35. This entry-level luxury sport sedan by Infinity competes with its solid qualifications, luxury and design. The changes of the G35 are minor compared to last year’s transformation. Included is an Apple iPod connection and standard XM Satellite Radio (without service).

The Infiniti G35 is available in base, G35x all-wheel drive, Journey and Sport trim levels. Aside from Sport, which is standard with 18-inch rims, this sedan has 17-inch aluminum-alloy wheels. Each trim level comes standard with a range of features. Base comes with xenon headlights, keyless ignition; Journey comes with an upgraded passenger seat, dual-zone automatic climate control; G35x is equipped with heated front seats and mirrors; while Sport models have larger brakes and a sport-tuned suspension.

All trims have a 3.5-liter V-6 engine that allows 306 horsepower. Acceleration is able to reach as high as 7,500 rpm. Amazingly fast, the G35 reaches 60 miles per hour in 5.6 seconds.

The user-friendly control fashioned in the Infinity G35 adds to the appeal of the spacious cabin. The interior is prepared with its improved design and higher-quality materials.

All of the standard safety features are establish in each G35. The antilock disk brakes, assortment of airbags, traction control and stability control are included. The Insurance Institute for Highway Safety awarded the G35 the highest rating for frontal crash tests.

The 2008 Infiniti G35 achieved the goal of refinement in this luxury sport sedan.

If you’re looking for a crossover SUV that performs more like a sports sedan than an SUV, look no further. The Infiniti FX35 and FX45 models for the 2008 year significantly stand out via athletic handling and distinctive styles. Offering all-wheel-drive on both models, this near-sports-car SUV encompasses major changes both inside and out. The FX35’s 3.5-liter V6 engine producing 275 horsepower, while the FX45 has 4.5 V8 produces 320 horsepower.

Suggesting the shape of a sports car, the bold style of Infiniti’s FX models has a wide stance, short wheelbase and short hood. XM Satellite Radio comes standard with both models and new interior and exterior color combinations are available.

Cargo space behind second row passengers is minimal, but allows for plenty of legroom, with limited headroom. Included in Infiniti FX35 models are five-speed automatic transmission, heated power mirrors, keyless entry, and six-disk MP3 compatible CD changer and 18-inch wheels. For the Infiniti FX45, 20 –inch wheels are standard, as well as a power sunroof, Bluetooth hands-free phone system, aluminum roof rails and a Sport suspension.

Prices starting at $39,000 and $51,000, these Infiniti FX models create a nearly perfect platform that executes fully independent suspension. Just as its radiant style suggests, the 2008 Infiniti FX35 and FX45 perform boldly.