Is Infiniti Heading Into Obscurity?
As other luxury auto makers surge forward with sales and technologies, Infiniti has been accused of lagging behind. Is this Japanese auto maker heading towards obscurity?
The company is working on several new models and concepts, including the forthcoming JX (pictures below). North American International Auto Show guests next week will see the brand’s first 3-row, 7-passenger luxury crossover in person.
However, it’s 2012. Are large models still selling? Aside from that, Infiniti is in danger of going the way of Mercury. For example, if you check out parent company Nissan’s line-up of vehicles, you’ll find similar models at much more affordable prices. In today’s economy, are shoppers willing (or even able) to pay slightly more for added luxury features?
Infiniti’s QX, a luxury sedan, did see a sales increase of 1,735, up 7.8% in December, and an increase of 12.7% (13,428 units) for 2011. With a combined rating of 16 mpg (premium fuel) and a price tag of $58,000 (base) it shows that many are still captivated by this auto maker.
Some believe the only reason QX56 sold well in 2011 was because there was not a Nissan counterpart. Infiniti should ride this sales wave and use these funds to create a more unique line-up, before they go the way of Saab.
Source: Torque News
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